Most of us know how important it is to market our business in order to get business. That’s why we all want to build an unforgettable brand identity. But, first you need to understand that branding is much more than just a creative logo or a well-placed advertisement.
Have you ever wondered what a brand is?
Let me tell you. A brand is defined by a customer’s overall perception of your business, in other words “Your brand is what other people say about you when you’re not in the room.”
In fact, the branding process is a complex, multi-faceted marketing term that implies investigation, brainstorming, analysis, strategic thinking, project management, creativity, designing, development, testing, launching, and maintenance.
Although, the branding process includes 6 important phases that need to be undertaken to boost a business very well.
The 6 phases of the branding process include:
- Brand Research
This is the first step to any marketing process and for good reason.
Brands must understand their competitors and their customers to know how to market their products and services effectively.
This phase outlines your business long-term goals and basic approach.
Also, it includes making choices about the best way to create value for your clients and developing a plan for reaching your clients.
A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Most importantly, it should clearly convey the company’s messaging.
4. Brand Tools
The best branding tools manage to build and refine your firm’s reputation or increase the visibility of that reputation at the same time.
Many marketing and branding tools can be used in the brand establishment, such as: Audio Branding, Video Branding Tools, Visual Branding Tools, Content Marketing tools, Brand Activation, Event Branding Tools, and Word of Mouth Marketing Tools.
Without a doubt, there is no perfect tool to exploit and achieve quick brand establishment, but the combination of above tools help significantly with the process.
5. Brand Launch
It is the process of creating a professional services brand where none currently exists. Since you are starting from scratch, you have a unique opportunity to choose how you wish to position your firm in the marketplace, which clients you want to serve and what services you will provide to them.
6. Brand Building
Here it’s time to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image for your brand.
Furthermore, brand building is the process of shaping customers’ emotions, feelings, memories, and opinions associated with your brand through a strategy-driven plan.
Generally, brand positioning is the process of positioning your brand in the mind of your customers. This allows your company to differentiate itself from competitors. It’s not a matter of what you do, but how you do it.
However, it can be conveyed through a variety of means including tone and voice, visual design, and the way your company represents itself in person and on social media.
Steps to create Brand Position:
- Identify the current standing
- Identify the direct competition
- Understand the standing of the competitor brands
- Identify the uniqueness of the company
- Develop the unique selling propositions
- Formulate the messaging statements
Types of Brand Positioning Strategies
- Value-based Brand
- Quality based Brand
- Competitor based
- Problem and solution
Brand Position is one of the crucial elements of the brand structuring and strategy as it conveys the values, ethos, vision, and the fundamentals of the brand and the overall company.
Moreover, building a brand is not that simple, it doesn’t happen overnight…or even in a few months. The excellent company branding lies above the average design of a perfect logo, great typeface, and creative catchphrase. However, it is not just a thing or two. But, it is an ever-evolving process that connects with individuals in a target group through various distribution channels, nurtures them, and brings them back if they decide to leave your brand.
Finally, achieving great results is a true challenge. As a result, you need a strong brand identity and strategy that will lead you through all obstacles.
At Mavenhat, our professional marketers ensure our clients successful marketing services. To learn more about our services please contact us.