Top 10 Marketing Strategies For Small & Medium Businesses

If you’re a small or medium business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it’s hard to stand out from the crowd. Businesses must come out with unique marketing strategies if they want to be ahead of competitors. Although conventional ways of marketing a product or service are still relevant, try using them along with new strategies to reach out to the audience.

1. Know your audience.

You must understand your audiences’ pains, problems, triggering events, and priorities to develop a niche and appeal to buyers. Then You can follow the list below to start the process of getting into the head of your ideal client:

  1. Know your target market
  2. Define your niche
  3. Research your competition
  4. Create buyer personas
  5. Use demographic data
  6. Segment your audience
  7. Tailor your message

 

2. Use Google My Business

One of the most powerful marketing strategies for your small business is to use Google My Business to your advantage. Google My Business is the platform that combines all the other Google marketing tools such as Google+, Google Analytics, Google Reviews Google Insights, and Google Maps profile. GMB is a creditable way to ensure that your potential customers take notice of your small business more often.

3. Pair Your Strategy With Google AdWords

Using Google AdWords is a common and effective marketing strategy among businesses looking to get their first online customers. Today we’ll dive into some of the basics of how to use Google AdWords for your business.

4. Consider blogging

One of the most important reasons why blogging matters is because it boosts your SEO results. Blogs are like social networking sites in that they allow customers to have a conversation with the businesses that they’re buying from.

5. Use Social Media

Your business’s social media accounts could use their own smart strategy. Once you’ve figured out where your audience is lurking, build a realistic content plan and publishing schedule. Stay consistent for a few weeks and don’t be afraid to make small adjustments along the way. Once you’re on your chosen platforms, be sure to answer customer or follower questions when they ask them through post comments or direct messages. This will make your company look responsive and credible

6. Drive Traffic With Link Building

The strategy is simple. Reach out to the sources of your competitor’s links and see if they would be willing to link to your content instead. Many businesses struggle to come up with new and innovative ways to increase website traffic. Always include relevant keywords in your content. It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise.

 

7. Mobile Visibility

Let’s say that smartphone activities are far more popular than computer activities and we’re definitely seeing this trend increase.  That is why you need to ensure that your website is responsive to mobile devices, including tablets and that the other strategies that you implement at a later stage respond well on mobile.

 

8. Create Facebook Ads

Facebook advertising is another effective strategy that your small business can benefit from immensely. For small entrepreneurs, Facebook is an inexpensive platform to reach out to virtually any audience.

You can place Facebook ads to target your specific set of consumers based on their location, online behavior, sex, age, etc. It should be among your top marketing strategies for small businesses.

9. Explore Content Marketing

Content marketing is simply information that is found online, in different formats, a few examples include videos, blog posts, ebooks, and reports that your ideal targeted audience will find online, be interested in, and will engage in when searching online. Content marketing is an important factor for SEO as your content should be relevant to your ideal customer and be keyword driven.

 

10. Email Marketing

Most of the people who visit your site will not buy from you immediately. Capturing contact info for additional marketing and “lead nurturing” is the best way to sell.

Email marketing is the only digital marketing tool that allows you to build a personalized relationship with customers and continue to nurture them well after their first purchase.

 

Conclusion

However, having a marketing strategy enables you to better understand your market share.

And without a clear strategy, you could easily underestimate the demand for your digital services.

Do you have a digital marketing strategy? If not, you could be keeping a large number of your target customers from reaching your brand, products and services.

Get professional help!

Digital marketing is what we do best. Get Started with the best digital marketing services using @mavenhats digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers.

Reasons why businesses need a Digital Marketing Strategy

Digital marketing is more important now than ever. Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to support digital transformation and business growth and engage their audiences effectively online.

If your business is facing digital channel issues, then perhaps it is time to consider a strategic review of your digital efforts. Here are the most popular reasons that you actually require a digital marketing strategy.

1. Your business lacks direction

Without a coherent strategy, your company does not have identifiable business objectives. Your company lacks the focus needed to achieve corporate goals and develop plans that will move the company forward. A lack of objectives means that your company does not have a clear vision for the future.

2. Guarantees High Optimization

Marketing strategies leverage the strengths of the majority of the other nine strategies to attract, engage, and delight customers.

3.You don’t know your audience

If your set goals aren’t already aligned with your target audience, you will never reach your ideal customer. Being able to target your audience is the only way that your marketing strategy will make any impact.

However, with the right strategy under your belt, you’ll have an idea of what your audiences look like. This will help you make well-informed and accurate decisions that you can implement across your business to boost your conversion rate.

4. You’re not really that agile

One of the important reasons why you need a digital marketing strategy is to maintain constant innovation of new digital approaches to attract new consumers and keep them for the long term.

 

5. Do more marketing for less money

Without a well-defined digital approach, your company can waste a lot of resources on various tools or channels, or perhaps employ different agencies to carry out duplicate digital marketing operations.

The right digital strategy is all you need to avoid such unnecessary loss.

6. Being accessible to customers

 You can reach your target audience across multiple devices (computers, tablets, phones, etc) and even serve ads while they’re using apps or playing games on their phones.

7. Measuring your success

Without a goal to reach, you’ll never know if you’ve hit it. Goals don’t have to be complex or confusing. What you ultimately want to happen as a result of the campaign is actually your measure tool.

8. Building relationships and reputation

 Another important reason you need a digital marketing strategy is to maintain a close relationship with your new, existing, and prospective customers.

Let me tell you some tips on how to Create a digital marketing strategy:

    • Research and define your goals
    • Collect data about your audience
    • Generate leads
    • Nurture leads
    • Take care of returning clients and advocates
    • Set up marketing automation

Conclusion

However, having a marketing strategy enables you to better understand your market share.

And without a clear strategy, you could easily underestimate the demand for your digital services. 

Do you have a digital marketing strategy? If not, you could be keeping a large number of your target customers from reaching your brand, products and services.

Get professional help!

Digital marketing is what we do best. Get Started with the best digital marketing services using @mavenhats digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers.

Do’s and Don’ts To Increase Website Traffic

Guaranteed ways to increase traffic to your website. As business owners, you need everyone to notice and engage with your business. If you don’t have a significant amount of traffic then your website must have been buried among thousands of others. Building the most attractive website and waiting for visitors to come in could be your biggest obstacles. Not to worry, we will tell you the most guaranteed ways to boost traffic to your website!

As marketers, we love more eyeballs on our brand. All things equal, more qualified traffic equals more leads, customers, and revenue. But you don’t just want more traffic. You want to get the right traffic from your target audience and this happens through different methods. Some of these methods will help you understand your audience better. While others focus on digital marketing vehicles such as SEO, content marketing, and paid media.

Here are the top ways to increase website traffic in 2022:

1. Optimize your website for search

When you know the search terms people use to find your website currently, it’s easier to draw in more visitors.

These terms might be specific to you, such as a brand or product name. Or, they can be attributes or benefits like “all-natural,” “free delivery,” or something else that sets you apart.

2. Promote your site with digital ads

Digital ads are designed to drive traffic to a website or a campaign-specific landing page. Even if you’ve never clicked on one yourself, they work because they can be placed on websites or blogs that attract a specific audience.

You may want a consultant or an agency to help with things like paid media strategy and where to place your ads, how long to run them, what kind of results to expect from a campaign, and how to improve their performance over time.

3. Build out your backlinks

Link your content to other written articles; this helps search engines crawl the linked page and improve your SEO visibility.

4. Add new products or content to your website daily

Regular activity on your blog allows you to accelerate your growth – the more content you have, the bigger your chances of ranking on multiple search results. Plus, as you start establishing your presence, you can teach your audience to expect new content at a specific time.

5. Drive website Traffic Through Social media

You have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. 

Social media can massively impact your business and its ability to generate traffic and sales.

 

6. Drive traffic to your website with Emails

Emails can feature useful information and promotions, like sales or events. They can drive audience members to your website to read an article or take advantage of an offer. While these might not bring you lots of new website visitors, they can be a powerful way to generate visits and sales from your best audience: those who already know you.

7. Reduce Bounce rate.

High bounce rates show your website visitors get pissed and hit the back button.

This high bounce rate discourages search engines from indexing your site and serving your website on the search engine.

Conclusion

After reading this blog, you should now be familiar with the different tactics that you can use to get people to visit your site.

Such tactics include online advertising, social media traffic, guest posting, and commenting.

Whether you use one of these tactics in isolation or use all of them together – any of them can transform the way your website currently attracts visitors and avoid these mistakes.

Get professional help!

Digital marketing is what we do best. Get Started with the best digital marketing services using @mavenhats digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers.

Best E-Commerce Marketing Strategies That Boost Your Online Sales

E-commerce is not an industry; e-commerce is a tactic.” – Tobias Lütke.

If you are wondering how to drive more sales through your eCommerce business, we have compiled the top effective strategies that will help you boost your sales and generate more revenue. Strategies are tools that help you achieve your business goals. They help you reach out to a new audience by giving you a map of your campaign.

There is a lot more to running an eCommerce store than just “putting products online and waiting until they sell”. You have to keep track of trends, engage with customers, run promotions, and do lots of other things.

Top eCommerce Marketing Strategies to Increase Your Sale

● Produce original content

The first step in setting up an e-commerce website is creating the content for it. Creating high-quality and original content will set you up for success because it will resonate with your customers in a way that makes them want to interact with you, purchase from you, and maintain a following. Be creative. Be original.

● Improve your search engine optimization (SEO)

One of the most important and manual methods of improving an e-commerce website is making sure it’s optimized for search engines.

The content within your website should be rich, reliable, and provide information to the public that is useful and relevant to what they’re looking for.

Using keywords within your content in a genuine way will also flag your website as a matching result in search engines when users are looking for something specific. Search engine optimization is one of the lowest-cost, highest ROI e-commerce marketing strategies you can deploy.

● Optimize for mobile

It’s important to accommodate their needs to provide a good user experience (UX) for everyone.

UX strategies are often the most essential e-commerce marketing strategies you can have — a user that bounces isn’t worth much!

● Choose the best online payment solution

Online payment solutions are essential for just about any type of business. The security of payments is a central point to consider on any e-commerce site. You need to find a trusted, reliable online payment method platform that makes the customer experience seamless while giving you more control over and insight into your income.

● Retarget and re-engage your eCommerce customers

Cross-sell and upsell your products with retargeting strategies. Retargeting is usually done with the help of specific URLs and in retail, this enables you to track certain products or product categories. This may be through:

  1. Quizzes or surveys with lower engagement barriers compared to traditional fill-out forms
  2. Visitor demographics
  3. Visitors’ interests based on their conversation path with your bots
  4. Visitors who chatted with you or clicked on a form

● Social Media Marketing

Social media is one of the most cost-effective platforms to advertise your site on. A great place to start is Facebook, it’s the best place to target specific audiences and link them to pages on your site.

Conclusion

Finally, make sure that your website is easy to navigate and has all relevant information about how customers can purchase from you and what kind of payment options are available. By creating an eCommerce marketing strategy, your brand will be more easily recognized among other products and services in the same category. It helps to establish your brand’s identity and your reputation within the business world. Before moving forward, it is vital to have an e-commerce business plan in place.

Get professional help!

Digital marketing is what we do best. Get Started with the best digital marketing services using @mavenhats digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers. 

What Does a Digital Marketing Agency Do?

Digital marketing agencies improve your business. Let me tell you more.

A digital marketing agency has a team of experts who specialize in modern digital marketing techniques. However, they work with you to understand your business goals, providing recommendations and services tailored to your unique needs.

 

 Also, they provide services geared towards using technology so you can directly connect and interact with your target audience globally. Simply, one of the most important services a digital marketing agency provides is a steady and reliable boost in your return on investment.

 

A great digital marketing agency has the means to take over your marketing from top to bottom. For starters, their business expertise allows them to evaluate your brand’s needs and develop a powerful strategy that maximizes profits.

 

As digital marketing revolves around your online presence, a digital marketing agency will work extensively on developing your online hub. This can, and usually does, take many steps.

 

A digital marketing process can be applied to any business, product, brand, or Individual.

Following are the main Steps Digital Marketing agencies use for marketing anything on Digital Media.

  • Step 1: Research

At this stage, a digital marketing agency will collect all the information required for decision-making in the upcoming process. Your research includes researching: Business, Your target customers, The product that you want to market, About online competition.

  • Step 2: Create

After good research, it’s time to start creating: Digital marketing objectives or goals, Strategies, Marketing plans, and Primary Digital Identities.

  • Step 3: Promote

The promotion aims to stimulate demand for a company’s goods or services. A promotional strategy is designed to inform, persuade, or remind target audiences about those products. Businesses generally promote their brand, products, and services by identifying a target audience and finding ways to bring their message to that audience. Some examples of the countless ways we can promote your business include; websites, blogs, social media, and SMS.

  • Step 4: Analyze

Once you create your primary digital identities & start promoting them through various digital marketing channels, it’s time to start monitoring your performance. This step is the best way to see if your digital marketing tactics are working and where you can improve.  The most widely used tool for analyzing website traffic is Google Analytics, however other tools include Adobe Analytics, Coremetrics, and more that help you analyze Sales revenue, Customer retention Rate, Social Media Engagement, Cost Per Click, Site traffic, ROAS, and Conversion Rates.

 

  • Step 5: Optimize

At this stage, based on analysis & observations, you start making changes. The changes could be in your primary digital identities or digital marketing channels.

Conclusion

Finally implementing a digital marketing plan in your business, help you reach the right audience who has a genuine interest in your product or service, and enhances your consumer loyalty through frequent communication. Also, good digital marketing will help you achieve an increased level of lead generation using the right channels and interesting content. However, it supports your business through gaining higher revenues and better returns on marketing investments.

 

Our Work Speaks For Itself!

Digital advertising is what we do best. Get Started with the best digital marketing campaign using @  digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers

How to Build an Unforgettable Brand.

Most of us know how important it is to market our business in order to get business. That’s why we all want to build an unforgettable brand identity. But, first you need to understand that branding is much more than just a creative logo or a well-placed advertisement.

Have you ever wondered what a brand is?

Let me tell you. A brand is defined by a customer’s overall perception of your business, in other words “Your brand is what other people say about you when you’re not in the room.” 

Branding Process

In fact, the branding process is a complex, multi-faceted marketing term that implies investigation, brainstorming, analysis, strategic thinking, project management, creativity, designing, development, testing, launching, and maintenance.

Although, the branding process includes 6 important phases that need to be undertaken to boost a business very well.

The 6 phases of the branding process include:

  1. Brand Research

This is the first step to any marketing process and for good reason. 

Brands must understand their competitors and their customers to know how to market their products and services effectively.

2.Brand Strategy

This phase outlines your business long-term goals and basic approach. 

Also, it includes making choices about the best way to create value for your clients and developing a plan for reaching your clients.

3.Brand Identity

A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Most importantly, it should clearly convey the company’s messaging.

4. Brand Tools

The best branding tools manage to build and refine your firm’s reputation or increase the visibility of that reputation at the same time.

 Many marketing and branding tools can be used in the brand establishment, such as: Audio Branding, Video Branding Tools, Visual Branding Tools, Content Marketing tools, Brand Activation,  Event Branding Tools, and Word of Mouth Marketing Tools.

 Without a doubt, there is no perfect tool to exploit and achieve quick brand establishment, but the combination of above tools help significantly with the process.

5. Brand Launch

It is the process of creating a professional services brand where none currently exists. Since you are starting from scratch, you have a unique opportunity to choose how you wish to position your firm in the marketplace, which clients you want to serve and what services you will provide to them.

6. Brand Building

Here it’s time to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image for your brand. 

Furthermore, brand building is the process of shaping customers’ emotions, feelings, memories, and opinions associated with your brand through a strategy-driven plan. 

 

Brand Positioning

Generally, brand positioning is the process of positioning your brand in the mind of your customers. This allows your company to differentiate itself from competitors. It’s not a matter of what you do, but how you do it.

However, it can be conveyed through a variety of means including tone and voice, visual design, and the way your company represents itself in person and on social media.

Steps to create Brand Position:

  1. Identify the current standing
  2. Identify the direct competition
  3. Understand the standing of the competitor brands
  4. Identify the uniqueness of the company
  5. Develop the unique selling propositions
  6. Formulate the messaging statements

 

Types of Brand Positioning Strategies

  1. Value-based Brand 
  2. Quality based Brand 
  3. Competitor based
  4. Benefits 
  5. Problem and solution 
  6. Price 
  7. Celebrity-driven 
  8. Leader-based 

Brand Position is one of the crucial elements of the brand structuring and strategy as it conveys the values, ethos, vision, and the fundamentals of the brand and the overall company.

 

Conclusion 

Moreover, building a brand is not that simple, it doesn’t happen overnight…or even in a few months. The excellent company branding lies above the average design of a perfect logo, great typeface, and creative catchphrase.  However, it is not just a thing or two. But, it is an ever-evolving process that connects with individuals in a target group through various distribution channels, nurtures them, and brings them back if they decide to leave your brand. 

 

Finally, achieving great results is a true challenge. As a result, you need a strong brand identity and strategy that will lead you through all obstacles.

 

 At Mavenhat, our professional marketers ensure our clients successful marketing services. To learn more about our services please contact us.

9 Essential Steps To Market Your Business

Marketing is an essential process for any business to enable the business to reach its customer base and create a relationship with them. 

 

Follow the steps below to effectively market your business:

 

1. Conduct market research

Market research is a key part of developing your marketing strategy. It is about collecting information that provides an insight into your customers’ thinking, buying patterns, and location. In addition, market research can also assist you to undertake an initial sales forecast, monitoring market trends, and keeping an eye on what your competition is doing.

2. Brainstorm the goals of your business and brand

You should determine your business goals and brand identity. You can start by creating your company’s target audience. The target audience is who you would like to target your messaging toward. This is often determined based on who you think may benefit the most from your product. It can often be an age group, profession, or people within a specific industry.

 

3. Create your overall marketing plan and strategy

Once you develop your goals and audience, you can now form a marketing plan with a strategy. Think about your target audience and build a persona for them. Determine what your target customer may enjoy and where they may discover your business.

4. Communicate your business and its goals through networking

With an established brand and message, you can start verbally communicating this to others. You can start attending different networking events to meet other influencers or thought leaders. Not only will it be an opportunity for you to inform them of your business, but you can gain advice and expertise from other business professionals as well.

 

5. Build or redesign your website

To best communicate your brand, you’ll need a functioning and optimized website. Customers will use your website to learn more about you and your business. It may also be the platform customers will use to purchase your product.

6. Collaborate and partner with other businesses

As you work to build your business and its budget, you can collaborate with other small businesses to exchange tactics and promote each other’s products. You can also partner with companies that are interested in becoming a supplier or vendors for your business.

 

7. Prove your industry knowledge

To capture the eye of most customers, you need to showcase your industry knowledge to prove yourself as a thought leader. Potential customers may search online to find answers to questions in a certain industry. You can help provide them with an answer through a blog post, email, webinar, video, or podcast. Once they find the answer to their question, they may search through your other marketing channels to learn more.

8. Launch social media marketing campaigns

Start building your social media channels and create social media posts. You can build graphics and content that best promote your business and communicate your brand.

 

9. Cultivate strong client and customer relationships

Customer retention is a key strategic element in keeping your business successful. You can accomplish this by building and maintaining relationships with your customers and clients. Once customers learn that your company is reliable and trustworthy, you should be able to keep them long-term.

 

Conclusion

Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define clear, realistic, and measurable marketing objectives for your business.

And so, your marketing strategy affects the way you run your business, so it should be planned and developed in consultation with marketing professionals.

 

Get professional help! 

Digital marketing is what we do best. Get Started with the best digital marketing services using @mavenhat digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers.