Posts in category: Digital Marketing

If you’re a small or medium business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it’s hard to stand out from the crowd. Businesses must come out with unique marketing strategies if they want to be ahead of competitors. Although conventional ways of marketing a product or service are still relevant, try using them along with new strategies to reach out to the audience.

1. Know your audience.

You must understand your audiences’ pains, problems, triggering events, and priorities to develop a niche and appeal to buyers. Then You can follow the list below to start the process of getting into the head of your ideal client:

1. Know your target market
2. Define your niche
3. Research your competition
4. Create buyer personas
5. Use demographic data
6. Segment your audience
7. Tailor your message

2. Use Google My Business

One of the most powerful marketing strategies for your small business is to use Google My Business to your advantage. Google My Business is the platform that combines all the other Google marketing tools such as Google+, Google Analytics, Google Reviews Google Insights, and Google Maps profile. GMB is a creditable way to ensure that your potential customers take notice of your small business more often.

3. Pair Your Strategy With Google AdWords

Using Google AdWords is a common and effective marketing strategy among businesses looking to get their first online customers. Today we’ll dive into some of the basics of how to use Google AdWords for your business.

4. Consider blogging

One of the most important reasons why blogging matters is because it boosts your SEO results. Blogs are like social networking sites in that they allow customers to have a conversation with the businesses that they’re buying from.

5. Use Social Media

Your business’s social media accounts could use their own smart strategy. Once you’ve figured out where your audience is lurking, build a realistic content plan and publishing schedule. Stay consistent for a few weeks and don’t be afraid to make small adjustments along the way. Once you’re on your chosen platforms, be sure to answer customer or follower questions when they ask them through post comments or direct messages. This will make your company look responsive and credible

6. Drive Traffic With Link Building

The strategy is simple. Reach out to the sources of your competitor’s links and see if they would be willing to link to your content instead. Many businesses struggle to come up with new and innovative ways to increase website traffic. Always include relevant keywords in your content. It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise.

7. Mobile Visibility

Let’s say that smartphone activities are far more popular than computer activities and we’re definitely seeing this trend increase.  That is why you need to ensure that your website is responsive to mobile devices, including tablets and that the other strategies that you implement at a later stage respond well on mobile.

8. Create Facebook Ads

Facebook advertising is another effective strategy that your small business can benefit from immensely. For small entrepreneurs, Facebook is an inexpensive platform to reach out to virtually any audience.

You can place Facebook ads to target your specific set of consumers based on their location, online behavior, sex, age, etc. It should be among your top marketing strategies for small businesses.

9. Explore Content Marketing

Content marketing is simply information that is found online, in different formats, a few examples include videos, blog posts, ebooks, and reports that your ideal targeted audience will find online, be interested in, and will engage in when searching online. Content marketing is an important factor for SEO as your content should be relevant to your ideal customer and be keyword driven.

10. Email Marketing

Most of the people who visit your site will not buy from you immediately. Capturing contact info for additional marketing and “lead nurturing” is the best way to sell.

Email marketing is the only digital marketing tool that allows you to build a personalized relationship with customers and continue to nurture them well after their first purchase.

Conclusion

However, having a marketing strategy enables you to better understand your market share.

And without a clear strategy, you could easily underestimate the demand for your digital services.

Do you have a digital marketing strategy? If not, you could be keeping a large number of your target customers from reaching your brand, products and services.

Get professional help!

Digital marketing is what we do best. Get Started with the best digital marketing services using @mavenhats digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers.

Digital marketing is more important now than ever. Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to support digital transformation and business growth and engage their audiences effectively online.

If your business is facing digital channel issues, then perhaps it is time to consider a strategic review of your digital efforts. Here are the most popular reasons that you actually require a digital marketing strategy.

1. Your business lacks direction

Without a coherent strategy, your company does not have identifiable business objectives. Your company lacks the focus needed to achieve corporate goals and develop plans that will move the company forward. A lack of objectives means that your company does not have a clear vision for the future.

2. Guarantees High Optimization

Marketing strategies leverage the strengths of the majority of the other nine strategies to attract, engage, and delight customers.

3.You don’t know your audience

If your set goals aren’t already aligned with your target audience, you will never reach your ideal customer. Being able to target your audience is the only way that your marketing strategy will make any impact.

However, with the right strategy under your belt, you’ll have an idea of what your audiences look like. This will help you make well-informed and accurate decisions that you can implement across your business to boost your conversion rate.

4. You’re not really that agile

One of the important reasons why you need a digital marketing strategy is to maintain constant innovation of new digital approaches to attract new consumers and keep them for the long term.

5. Do more marketing for less money

Without a well-defined digital approach, your company can waste a lot of resources on various tools or channels, or perhaps employ different agencies to carry out duplicate digital marketing operations.

The right digital strategy is all you need to avoid such unnecessary loss.

6. Being accessible to customers

 You can reach your target audience across multiple devices (computers, tablets, phones, etc) and even serve ads while they’re using apps or playing games on their phones.

7. Measuring your success

Without a goal to reach, you’ll never know if you’ve hit it. Goals don’t have to be complex or confusing. What you ultimately want to happen as a result of the campaign is actually your measure tool.

8. Building relationships and reputation

 Another important reason you need a digital marketing strategy is to maintain a close relationship with your new, existing, and prospective customers.

Let me tell you some tips on how to Create a digital marketing strategy:

• • Research and define your goals
  • Collect data about your audience
  • Generate leads
  • Nurture leads
  • Take care of returning clients and advocates
  • Set up marketing automation

Conclusion

However, having a marketing strategy enables you to better understand your market share.

And without a clear strategy, you could easily underestimate the demand for your digital services. 

Do you have a digital marketing strategy? If not, you could be keeping a large number of your target customers from reaching your brand, products and services.

Get professional help!

Digital marketing is what we do best. Get Started with the best digital marketing services using @mavenhats digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers.