Posts in category: Branding

Guaranteed ways to increase traffic to your website. As business owners, you need everyone to notice and engage with your business. If you don’t have a significant amount of traffic then your website must have been buried among thousands of others. Building the most attractive website and waiting for visitors to come in could be your biggest obstacles. Not to worry, we will tell you the most guaranteed ways to boost traffic to your website!

As marketers, we love more eyeballs on our brand. All things equal, more qualified traffic equals more leads, customers, and revenue. But you don’t just want more traffic. You want to get the right traffic from your target audience and this happens through different methods. Some of these methods will help you understand your audience better. While others focus on digital marketing vehicles such as SEO, content marketing, and paid media.

Here are the top ways to increase website traffic in 2022:

1. Optimize your website for search

When you know the search terms people use to find your website currently, it’s easier to draw in more visitors.

These terms might be specific to you, such as a brand or product name. Or, they can be attributes or benefits like “all-natural,” “free delivery,” or something else that sets you apart.

2. Promote your site with digital ads

Digital ads are designed to drive traffic to a website or a campaign-specific landing page. Even if you’ve never clicked on one yourself, they work because they can be placed on websites or blogs that attract a specific audience.

You may want a consultant or an agency to help with things like paid media strategy and where to place your ads, how long to run them, what kind of results to expect from a campaign, and how to improve their performance over time.

3. Build out your backlinks

Link your content to other written articles; this helps search engines crawl the linked page and improve your SEO visibility.

4. Add new products or content to your website daily

Regular activity on your blog allows you to accelerate your growth – the more content you have, the bigger your chances of ranking on multiple search results. Plus, as you start establishing your presence, you can teach your audience to expect new content at a specific time.

5. Drive website Traffic Through Social media

You have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. 

Social media can massively impact your business and its ability to generate traffic and sales.

6. Drive traffic to your website with Emails

Emails can feature useful information and promotions, like sales or events. They can drive audience members to your website to read an article or take advantage of an offer. While these might not bring you lots of new website visitors, they can be a powerful way to generate visits and sales from your best audience: those who already know you.

7. Reduce Bounce rate.

High bounce rates show your website visitors get pissed and hit the back button.

This high bounce rate discourages search engines from indexing your site and serving your website on the search engine.

Conclusion

After reading this blog, you should now be familiar with the different tactics that you can use to get people to visit your site.

Such tactics include online advertising, social media traffic, guest posting, and commenting.

Whether you use one of these tactics in isolation or use all of them together – any of them can transform the way your website currently attracts visitors and avoid these mistakes.

Get professional help!

Digital marketing is what we do best. Get Started with the best digital marketing services using @mavenhats digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers.

E-commerce is not an industry; e-commerce is a tactic.” – Tobias Lütke.

If you are wondering how to drive more sales through your eCommerce business, we have compiled the top effective strategies that will help you boost your sales and generate more revenue. Strategies are tools that help you achieve your business goals. They help you reach out to a new audience by giving you a map of your campaign.

There is a lot more to running an eCommerce store than just “putting products online and waiting until they sell”. You have to keep track of trends, engage with customers, run promotions, and do lots of other things.

Top eCommerce Marketing Strategies to Increase Your Sale

● Produce original content

The first step in setting up an e-commerce website is creating the content for it. Creating high-quality and original content will set you up for success because it will resonate with your customers in a way that makes them want to interact with you, purchase from you, and maintain a following. Be creative. Be original.

● Improve your search engine optimization (SEO)

One of the most important and manual methods of improving an e-commerce website is making sure it’s optimized for search engines.

The content within your website should be rich, reliable, and provide information to the public that is useful and relevant to what they’re looking for.

Using keywords within your content in a genuine way will also flag your website as a matching result in search engines when users are looking for something specific. Search engine optimization is one of the lowest-cost, highest ROI e-commerce marketing strategies you can deploy.

● Optimize for mobile

It’s important to accommodate their needs to provide a good user experience (UX) for everyone.

UX strategies are often the most essential e-commerce marketing strategies you can have — a user that bounces isn’t worth much!

● Choose the best online payment solution

Online payment solutions are essential for just about any type of business. The security of payments is a central point to consider on any e-commerce site. You need to find a trusted, reliable online payment method platform that makes the customer experience seamless while giving you more control over and insight into your income.

● Retarget and re-engage your eCommerce customers

Cross-sell and upsell your products with retargeting strategies. Retargeting is usually done with the help of specific URLs and in retail, this enables you to track certain products or product categories. This may be through:

1. Quizzes or surveys with lower engagement barriers compared to traditional fill-out forms
2. Visitor demographics
3. Visitors’ interests based on their conversation path with your bots
4. Visitors who chatted with you or clicked on a form

● Social Media Marketing

Social media is one of the most cost-effective platforms to advertise your site on. A great place to start is Facebook, it’s the best place to target specific audiences and link them to pages on your site.

Conclusion

Finally, make sure that your website is easy to navigate and has all relevant information about how customers can purchase from you and what kind of payment options are available. By creating an eCommerce marketing strategy, your brand will be more easily recognized among other products and services in the same category. It helps to establish your brand’s identity and your reputation within the business world. Before moving forward, it is vital to have an e-commerce business plan in place.

Get professional help!

Digital marketing is what we do best. Get Started with the best digital marketing services using @mavenhats digital marketing services! Our team makes digital marketing easy, with customer-focused, persuasive marketing ideas, our team will earn more money for you.  Contact us now for more exclusive offers. 

Digital marketing agencies improve your business. Let me tell you more.

A digital marketing agency has a team of experts who specialize in modern digital marketing techniques. However, they work with you to understand your business goals, providing recommendations and services tailored to your unique needs.

 Also, they provide services geared towards using technology so you can directly connect and interact with your target audience globally. Simply, one of the most important services a digital marketing agency provides is a steady and reliable boost in your return on investment.

A great digital marketing agency has the means to take over your marketing from top to bottom. For starters, their business expertise allows them to evaluate your brand’s needs and develop a powerful strategy that maximizes profits.

As digital marketing revolves around your online presence, a digital marketing agency will work extensively on developing your online hub. This can, and usually does, take many steps.

A digital marketing process can be applied to any business, product, brand, or Individual.

Following are the main Steps Digital Marketing agencies use for marketing anything on Digital Media.

• Step 1: Research

At this stage, a digital marketing agency will collect all the information required for decision-making in the upcoming process. Your research includes researching: Business, Your target customers, The product that you want to market, About online competition.

• Step 2: Create

After good research, it’s time to start creating: Digital marketing objectives or goals, Strategies, Marketing plans, and Primary Digital Identities.

• Step 3: Promote

The promotion aims to stimulate demand for a company’s goods or services. A promotional strategy is designed to inform, persuade, or remind target audiences about those products. Businesses generally promote their brand, products, and services by identifying a target audience and finding ways to bring their message to that audience. Some examples of the countless ways we can promote your business include; websites, blogs, social media, and SMS.

• Step 4: Analyze

Once you create your primary digital identities & start promoting them through various digital marketing channels, it’s time to start monitoring your performance. This step is the best way to see if your digital marketing tactics are working and where you can improve.  The most widely used tool for analyzing website traffic is Google Analytics, however other tools include Adobe Analytics, Coremetrics, and more that help you analyze Sales revenue, Customer retention Rate, Social Media Engagement, Cost Per Click, Site traffic, ROAS, and Conversion Rates.

• Step 5: Optimize

At this stage, based on analysis & observations, you start making changes. The changes could be in your primary digital identities or digital marketing channels.

Conclusion

Finally implementing a digital marketing plan in your business, help you reach the right audience who has a genuine interest in your product or service, and enhances your consumer loyalty through frequent communication. Also, good digital marketing will help you achieve an increased level of lead generation using the right channels and interesting content. However, it supports your business through gaining higher revenues and better returns on marketing investments.

Our Work Speaks For Itself!

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Most of us know how important it is to market our business in order to get business. That’s why we all want to build an unforgettable brand identity. But, first you need to understand that branding is much more than just a creative logo or a well-placed advertisement.

Have you ever wondered what a brand is?

Let me tell you. A brand is defined by a customer’s overall perception of your business, in other words “Your brand is what other people say about you when you’re not in the room.” 

Branding Process

In fact, the branding process is a complex, multi-faceted marketing term that implies investigation, brainstorming, analysis, strategic thinking, project management, creativity, designing, development, testing, launching, and maintenance.

Although, the branding process includes 6 important phases that need to be undertaken to boost a business very well.

The 6 phases of the branding process include:

1. Brand Research

This is the first step to any marketing process and for good reason. 

Brands must understand their competitors and their customers to know how to market their products and services effectively.

2.Brand Strategy

This phase outlines your business long-term goals and basic approach. 

Also, it includes making choices about the best way to create value for your clients and developing a plan for reaching your clients.

3.Brand Identity

A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Most importantly, it should clearly convey the company’s messaging.

4. Brand Tools

The best branding tools manage to build and refine your firm’s reputation or increase the visibility of that reputation at the same time.

 Many marketing and branding tools can be used in the brand establishment, such as: Audio Branding, Video Branding Tools, Visual Branding Tools, Content Marketing tools, Brand Activation,  Event Branding Tools, and Word of Mouth Marketing Tools.

 Without a doubt, there is no perfect tool to exploit and achieve quick brand establishment, but the combination of above tools help significantly with the process.

5. Brand Launch

It is the process of creating a professional services brand where none currently exists. Since you are starting from scratch, you have a unique opportunity to choose how you wish to position your firm in the marketplace, which clients you want to serve and what services you will provide to them.

6. Brand Building

Here it’s time to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image for your brand. 

Furthermore, brand building is the process of shaping customers’ emotions, feelings, memories, and opinions associated with your brand through a strategy-driven plan. 

Brand Positioning

Generally, brand positioning is the process of positioning your brand in the mind of your customers. This allows your company to differentiate itself from competitors. It’s not a matter of what you do, but how you do it.

However, it can be conveyed through a variety of means including tone and voice, visual design, and the way your company represents itself in person and on social media.

Steps to create Brand Position:

1. Identify the current standing
2. Identify the direct competition
3. Understand the standing of the competitor brands
4. Identify the uniqueness of the company
5. Develop the unique selling propositions
6. Formulate the messaging statements

Types of Brand Positioning Strategies

1. Value-based Brand 
2. Quality based Brand 
3. Competitor based
4. Benefits 
5. Problem and solution 
6. Price 
7. Celebrity-driven 
8. Leader-based 

Brand Position is one of the crucial elements of the brand structuring and strategy as it conveys the values, ethos, vision, and the fundamentals of the brand and the overall company.

Conclusion 

Moreover, building a brand is not that simple, it doesn’t happen overnight…or even in a few months. The excellent company branding lies above the average design of a perfect logo, great typeface, and creative catchphrase.  However, it is not just a thing or two. But, it is an ever-evolving process that connects with individuals in a target group through various distribution channels, nurtures them, and brings them back if they decide to leave your brand. 

Finally, achieving great results is a true challenge. As a result, you need a strong brand identity and strategy that will lead you through all obstacles.

 At Mavenhat, our professional marketers ensure our clients successful marketing services. To learn more about our services please contact us.